Word: marathoning
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...hurry too much, Hypermart offers a Ball Room, where parents can deposit their children to be supervised. But anyone who wants to shop in a 200,000-sq.-ft. store should remember to don jogging shoes. Says Melba Lincoln, a Dallas homemaker: "Shopping here is like running a marathon...
Take football. There has been more conversation in broadcast booths on the subject of marathon football games over the past three years than the issues of free agency, instant replay and turf toe combined...
Take the Boston Marathon. Two years ago, Nike hung up a pair of giant-sized Sook Racers on the Hancock building. The advertising coup was completed when Ingrid Kristiansen won the women's race that year wearing Sock Racers. Sales of the Sock Racer soared...
...then there was the time that John Hancock took over the sponsorship of the marathon itself. It took the trouble of moving the finish line down Boylston St. from its traditional place in front of the Prudential Center and sticking it in front of the Hancock Building...
Though the power of back-room bosses has been broken, other factions and interest groups manipulate the rules for their own benefit. What should be a deliberative search for candidates of heft becomes a demeaning marathon. What should help unify the party becomes a divisive struggle. Talented leaders remain on the sidelines rather than confront the Kafkaesque process. Long before voters focus on the people and issues involved, the dynamics of the nominating cycle are established on the basis of "expectations" and "momentum," with the press in charge of calibrating the standards. It is, in the words of Congressman Morris...