Word: marathoning
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...little marathon never hurt anyone. You say you have no experience--never ran a marathon before. Big deal. Lemme tell ya a little story...
...succession of multimillion-dollar explosions from the networks. Viewers were both delighted and frustrated, but what the TV schedule really showed was an industry in chaos, with each network going all out to knock off the other two. The pyrotechnics from CBS included Rocky, the Grammy Awards show and Marathon Man. NBC fired off James Michener's Centennial, Backstairs at the White House, a six-hour remake of From Here to Eternity, American Graffiti and The Sound of Music. ABC, which now rules the ratings charts, disdained such vulgar showmanship, but, in fact, it threw in the heaviest salvo...
Roots: The Next Generations did not quite repeat the astonishing success of Roots I, but the seven episodes nonetheless knocked out everything that CBS and NBC ran against them. On Night 1, the show got a 41% share, beating American Graffiti (33%) and Marathon Man (28%). On Night 3, it pulled its biggest audience, 50% of all viewers, against two more movies. In the next three segments it slipped a couple of points, but still dominated the numbers...
...Mayor, meanwhile, seemed fit. He jogged in the second annual Mayor Daley Marathon and his socialite wife lent a much-appreciated cultural air to the city. His fiscal and political leadership proved skillful and he moved to innovate in areas ignored by Daley for years. Polls showed him popular. If not exactly a reform independent, neither was he a hack. Bland was a better word. Chicago politics seemed to be turning into something of a snooze--a change from Daley's iron-fisted but always colorful 20-year reign. Bilandic was considered such a shoo-in that...
...period, Roots 11 appears at the peak of a Nielsen "sweeps" month, the all important period that determines advertising rates charged by network affiliate stations. NBC and CBS are spending $2 million each to combat Roots 11's premiere with first-run showings of, respectively, American Graffiti and Marathon Man. Later in the week, NBC'S Fred Silverman will combat Roots with the final episodes of his own miniseries, Backstairs at the White House and a remake for TV of From Here to Eternity. Says one TV producer, noting the options: "Freddie literally risks ripping families apart when...