Word: marathoning
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...April. But for the first four months of the year, the industry is down a crushing 33%-and there are few signs of the traditional spring upsurge. Across the nation, automen frantically poured on the oldfashioned, hand-pumping hard sell, hurled themselves into door-to-door sales drives and marathon "cold turkey'' telephone campaigns. Chicago salesmen sported handkerchiefs hopefully-but falsely -embroidered "Business Is Good." In St. Louis, Milwaukee, Dallas, Atlanta. "You Auto Buy Now" campaigns assaulted the public pocketbook. With an assist from Chevy Salesman Power, New York dealers kicked off their campaign with Ringling Bros. circus...
...Saturday, Gallwey took the first set from the Middies' number three man, John Griffiths, but lost the second 13-15. However, he bounced back to in the third to down his opponent, 7-5, and win the two and one-half hour marathon...
...Boston's Patriots' Day Marathon had its usual motley of cigar-smoking clowns, bicycle riders and beer-drinking college boys who dropped out of the race when they got to Wellesley. But after the show-offs were gone, pale, frail Franjo Mihalic, 36, a Yugoslav printer, outlegged all the other hoofers to win the 26-mile, 385-yd. grind in 2:25:54. Second: Boston's defending champion, John J. Kelley...
Cause of this stormy marathon was, as usual, France's most divisive topic: Algeria. When a French Premier wants to take a necessary but unpopular step, he usually waits until the French Assembly is in recess so that he cannot be thrown out of office immediately. But the right-wingers in his Cabinet, who oppose any concessions in Algeria, were committed to quit in a body if Gaillard misstepped, and thus even in parliamentary recess his hands were tied...
...press to see the haute couture creations that this year will tell the American woman how to look like a lampshade (see BUSINESS). Day after day, model after model slinked before scribbling newshens, who busily sighted the bearings of each belt, buckle and bow. After one tense model marathon, the New York Herald Tribune's capable Eugenia Sheppard (TIME, Aug. 12) confessed: "I was a wreck by the end of the show, and to tell the truth, my notes are a mess...