Word: marc
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Dates: during 2000-2009
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...prepare for the M5 project, Coke's global brand manager from Mexico, Eugenio Mendez, traveled the world to see what kids are drinking and what styles and products they favor. Meanwhile, senior vice president Marc Mathieu put together a secret marketing playbook called The Manifesto, highlighting Coke's pop-cultural branding history--from the famous Santa series to its man-on-the-moon ads. Hoping for a more modern hit, the company sought out hot design firms to deliver a new image...
...Cambridge’s congressional representatives. At the end of the event, a group of 21 students joined the event organizers for a photo, clad in Harvard sweatshirts and posing behind a large Greenpeace banner. The Greenpeace campaign was an effort to use current Harvard students to pressure Marc J. Shapiro ’69, a member of the Kimberly-Clark Board of Directors, and Ken A. Strassner, the company’s vice-president for Environment and Energy, to make Kimberly-Clark use environmentally-friendly wood pulp. Though also an alumnus, Kimberly-Clark board member Robert W. Decherd...
...MARC JOHNSON...
Nebraska-born bassist Marc Johnson emerged in the 1970s, playing with piano legend Bill Evans. Since then he has served as a steady if largely overlooked sideman in numerous small groups. On this album, only his third as a bandleader, Johnson slides contentedly into the backseat, allowing the other members of a distinguished ensemble, including saxophonist Joe Lovano and guitarist John Scofield, to steer the listener through 10 intricate, moody melodies. The tempo rarely rises above a moderate shuffle, giving Lovano and Scofield space for lush, lilting solos, while Johnson, pianist Eliane Elias and drummer Joey Baron conjure a swirling...
...time Marc Abrahams, the editor and co-founder of the humorous science publication AIR and master of ceremonies of the Ig Nobel Prize Ceremony, took the stage, the audience was already brimming with anticipation...