Word: marcel
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...rapidly expanding range of building materials, from glare-reducing glass and spun plastic to rust-sealing steel. Concrete used as a finished material is already giving visual variety to the city. "It is the most important change in the art of building since World War II," says Architect Marcel Breuer. "You can sculpt concrete, you can mold it, chisel it, increase the vocabulary of architectural expression...
...American Institute of Architects is presenting its Gold Medal to Marcel Breuer this week. It may be a good thing this is happening in Portland, Ore., 2,445 miles away from Manhattan, where such an award ceremony right now would be sure to bring out pickets. Why would anybody want to picket Breuer, a kindly man of 66 and a distinguished architect whose Whitney Museum is one of the finest things that any designer has done for Manhattan in years? Because last week Breuer unveiled his plans for a $100 million, 55-story office building-to be placed...
Responsible for most, though by no means all, of the eye-catching campaigns is Marcel Bleustein-Blanchet, 61, the freewheeling chairman of Publicis, France's largest private ad agency (billings: $43 million). Bleustein-Blanchet founded Publicis in 1927, gradually expanded the business by piloting his own plane around the country in search of contracts. After World War II, during which he flew for the Free French, he had to rebuild Publicis almost from scratch. In the process, he picked up such major accounts as Shell, Colgate-Palmolive and Renault. He also gave the agency a profitable sideline by opening...
...long after he was posted to Pe king as French cultural counselor in 1964, Marcel Girard met Premier Chou En-lai and told him of an ambitious plan. He would like, said Girard, to put together the first guidebook to China since the Communists took power in 1949-and indeed, since the Japanese railways tried to produce one in 1924. Chou looked at the Frenchman in disbelief, saying only: "I wish you lots of luck...
...show's organizer, Curator William S. Rubin, 40, eschewed the gaudy sensationalism favored in the heyday of Dada. Instead, he has let the precise craftsmanship and fertile inventiveness of his chosen artists speak for themselves. The exhibit is sedately mounted in a series of small, serene galleries, with Marcel Duchamp's proto-pop Fresh Widow (a miniature French window with a head cold) respectfully enshrined in a Plexiglas case. Dali's minuscule (as small as 7 in. by 5½ in.) Krafft-Ebing fantasies glow like 15th century Van Eycks beneath Metropolitan Museum-style picture lamps...