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Brokers on the Paris Bourse had never seen anything like it. At least not over something so mundane as a disposable ballpoint pen. Last month, when Baron Marcel Bich sold a fraction of his pen company's 1,500,000 shares to the French public, investors went into a frenzy over Société Bic. On opening day there were offers for 8,000,000 shares, but only 300,000 were made available; the price promptly jumped from $176 to $208. Helped by that rise, Baron Bich's holdings in the company that he controls increased...

Author: /time Magazine | Title: ENTREPRENEURS: Going Bananas Over Bic | 12/18/1972 | See Source »

Riding the Wave. Marcel Bich is a stubborn, opinionated entrepreneur who inherited his title from his forebears in the predominantly French-speaking Val D'Aoste region of northern Italy. He abhors technocrats, computers and borrowing money. At 58, he attributes his business successes to his refusal to listen to almost anyone's advice but his own. Bich says that his philosophy has been to "concentrate on one product, used by everyone every day." Now, however, he is moving toward diversification. A disposable Bic cigarette lighter that gives 3,000 lights is being test-marketed in Sweden...

Author: /time Magazine | Title: ENTREPRENEURS: Going Bananas Over Bic | 12/18/1972 | See Source »

...Marcel Lajos Breuer wears 50 years of achievement as easily as one of his old tweed jackets. Indeed, he seems almost cherubic, a stocky, gentle man with a merry twinkle in his blue eyes. The more celebrated Walter Gropius was a teacher; Ludwig Mies van der Rohe built crystalline monuments to a formula of his own devising. Unlike them, Breuer has touched and warmed contemporary American life by following a simple philosophy: "Architecture is a social art. It has an obligation to people...

Author: /time Magazine | Title: Architecture: Breuer: The Compleat Designer | 12/4/1972 | See Source »

Sorrow and the pity. The latest of a string of fine films booked into the Harvard Brattle chain. An already legendary 1970 documentary by Marcel Ophulus (son of Max) it examines life in WW 11'S occupied France with a Collection of interview with national leaders, spies and various inhabitants Of the industrial city of Clermont-Ferrand. The historical view the film Presents may be fragmentary, even misleading; but the human range covered is Powerfully complete. We not only hear heroic, week, tragic actions explained, but get some inkling of what these actions meant to the rest of the lives...

Author: NO WRITER ATTRIBUTED | Title: Harvard | 11/30/1972 | See Source »

...equally outmoded and even blinder French aristocratic gamesmanship. Underneath the veneer, worker and German frustration seethes. The plotting and editing are whirlwind: if you can't catch everything first time around, you ski across the surface of each situation and get some idea of the terrain. The cast includes Marcel Dalio and the director himself...

Author: NO WRITER ATTRIBUTED | Title: the screen | 11/9/1972 | See Source »

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