Word: marchand
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Dates: during 1930-1939
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Thus last week spoke President Guy E. Marchand of the National University Society. President Marchand also announced that his society would be prepared to help alleviate the unemployment situation by establishing "coaching capitals" at strategic points throughout the U. S. to provide "by means of motion pictures, stage plays and charts ... an intensive review of modern business ideas and methods." Locations of capitals: New York, Boston, Chicago, Philadelphia, Detroit, Los Angeles, Cleveland, St. Louis, Minneapolis, St. Paul, Seattle, San Francisco, Washington...
This is by no means the first time that Mr. Marchand has come forward with his notion of "adult re-education." The Marchand idea is that 10,000,000 people are "out of date," that until they are inculcated with brighter business ideas unemployment is inevitable. Since 1919 he has brought this belief before 250,000 clients of the National University Society...
Method: Mr. Marchand hires a big hall, plasters his posters around town, delivers lectures on the newest developments in U. S. business. Sometimes he uses industrial cinemas donated by prominent manufacturing concerns. Sometimes he has his corps of assistants perform a little drama on the stage intended to show the right and wrong way to do business. Classic Marchand example of commercial wrongheadedness is the case of Wrigley's chewing-gum when first introduced into England. Britons would not chew until the word gum?which signified nothing but raw rubber?was changed to "sweet...
Unlike most success-speech-makers, President Marchand has made over $1,-000,000 for himself. A friend of famed onetime (1901-09) Mayor Tom Johnson of Cleveland, he got a job as secretary to onetime (1909-11 & 1911-13) Governor Judson Harmon of Ohio. A few years later he was making if1 and 2^ envelopes and newspaper wrappers for the government on a four-year contract. He also prospered in Oklahoma oil. Then he retired and began his National University Society, persuading Senator Simeon D. Fess of Ohio, now national chairman of the G. O. P., to be board chairman...
Charged with instigating the crime was Lila ("Red Lilac") Jimerson, 39, a Seneca Indian, sallow, flat-chested, scraggle-haired, toothless, a consumptive whom doctors have given two years to live. She had been Marchand's model for Indian pictures for the museum. He had seduced her, continued his relations with her. She loved him. She had told Nancy Bowen on the reservation that Mrs. Marchand was a witch, that she was responsible for the death of Charley ("Sassafras") Bowen, Nancy's husband. Nancy Bowen went to the Marchand house, committed the crime which Lila Jimerson thought would give...