Word: marchi
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Dates: during 1960-1969
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...Lindsay's opposition is now terribly, calamitously split, with Mario Procaccino retaining hard-core Democrats and the holders of pencil-thin moustaches, and John Marchi capturing the more sensitive, the more educated and the more Republican among the Lindsay-haters. For a while it seemed Procaccino had the election wrapped up, if mostly because so many New Yorkers look so much like him and tend, therefore, to think him attractive. But even some Procaccino look-alikes (not all of whom are Italian, not by a long shot) have been turned off by Mario's latest foibles-like his badly overplayed...
...EASY, also, to exaggerate the smoothness of the Lindsay operation. The Mayor himself has been level-headed and intelligent, ever since primary night when he made some impolitic remarks about that part of the electorate which had just nominated Marchi and Procaccino. Over the intervening months, Lindsay has been his own strongest asset. His campaign staff has been similarly sensitive to major blunders-and has made none...
Above all else, the Vietnam argument aided Lindsay because it aroused the hawk in Marchi-Marchi who had been making what are called in the trade "quiet gains." Generally a cool customer, intelligent-sounding and sensible-looking, Marchi got a fair amount of mileage from being the realistic candidate...
...venerable tactic. When the crowd is making for the Long Island Expressway, give the side roads a try. If everybody else in your class seems bent on applying to Yale, apply to Princeton. In political terms, the strategy called for Marchi to belittle his opponents' wild promises by citing the fiscal realities-he, too, would like to preserve the 20-cent subway fare, but he wanted New Yorkers to know that might not be possible. He, too, desired open enrollment at City University, but he alone of the candidates would acknowledge the possibility that money might not be forthcoming...
...race, however, is not over yet. Lindsay headquarters is worried that the News poll will encourage Marchi backers to desert a lost cause and swing heavily to Procaccino. Further, Lindsay's strong showing among Negroes in the sampling may not be translated proportionately into ballots next week because of intensive efforts by black radicals to effect a Negro boycott of all three candidates. But in the campaign's last days, it is the challenger, not the mayor, who must struggle to catch...