Word: marchioli
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Denny's, which is open 24/7, says some 2 million free meals were served. Pleased with the buzz and foot traffic, Denny's followed up with the two-for-one food sale on April 8. "We had to do something bold," says Denny's CEO Nelson Marchioli. "We said 'free' makes a lot of sense to us in this economy - with all the other offers the consumer is getting slammed with, we really need to come out and do something that people will stand up and notice. We need to reacquaint the consumer with Denny's." (See the best...
...They've been squeezed very hard." In the fourth quarter of 2008, same-store sales dropped 6.1%. Sales fell 3.7% for the year, and the company's stock price, at $2.14 a share, has dropped 30.5% over the past 12 months. "It wasn't a good year for us," Marchioli admits...
...these promotions justify the cost? At Denny's, doesn't giving away high-margin breakfast meals drain the bottom line? No, says CEO Marchioli. The additional customers buying juice and coffee with their free breakfasts, plus the repeat business the giveaways generate, cover the cost. "We've already paid for the Super Bowl promotion, and then some," Marchioli said on April 8, the day of the two-for-one offer. "And today is a profit-making exercise. For giving it away, do I make less margin? Yes. But I drive new traffic. And in this economy, particularly for Denny...
...closed ... let's go to Denny's. (Not that I, for one, know any of this from personal experience.) "When all of us were 18 to 24, we'd give up a lot of things when we didn't have money, but partying wasn't one of them," says Marchioli. "When it comes to disposable income, [young adults] might have less, but let me tell you, their priorities haven't changed...
| 1 |