Word: marchiori
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...hippest purveyor of premium jeans these days is Diesel, an Italian brand that was selling $100-plus jeans back when people were predicting denim's demise. Diesel now offers 25 cuts and 100 washes. "Jeans are like a second skin," says Maurizio Marchiori, Diesel's U.S. head of marketing. "You can be comfortable and individual at the same time. They'll never...
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