Word: marcoes
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...article on double-header movies, p. 28 of TIME, Oct. 18, you fail to mention one all-important detail of Fanchon & Marco's St. Louis poll. Were the audiences polled attending doubleheaders? If so, the fact that there was a 7-to-3 preference for double-features is of little significance-beyond indicating how much the 3-group will take to see the movie it wants...
...Samuel Goldwyn's wild-eyed press-agentry dispatched a telegram in his name to Mr. Mohamed Amine Youssef, Egyptian Minister in Washington inquiring rates and conditions for advertising on the Pyramids to be used "in a dignified manner to announce the coming world release of The Adventures Of Marco Polo...
...meanwhile a poll of 57,599 St. Louis cinemagoers, completed last week, indicated that at least the citizens of the nation's seventh city still like "duals," by the overwhelming count of 7 to 3. The questionnaire's sponsors, Fanchon & Marco, the potent firm which controls 31 St. Louis theatres, polled their audiences ten days. Other preferences of this quintessentially American city: Clark Gable, Myrna Loy, Shirley Temple. Only 1,609 St. Louis fans admitted that they liked gangster films...
More than three months ago a sharp skirmish on Peiping's suburban marble Marco Polo Bridge started the present war in China. By last week Japan had spent or appropriated $737,000,000, had landed 200,000 men in China-almost its entire standing army-and suffered untold thousands of casualties to prosecute that war. The war that was intended merely to nip off the Peiping section and possibly rich "model" Shansi Province, Shantung and Suiyuan, now covered China's entire 2,150 mi. coastline...
Fighting in China began last fortnight in the southwestern suburbs of Peiping between Japanese troops engaged in war games and the Chinese forces of General Sung Cheh-yuan (TIME, July 19). In a series of pitched battles at historic Marco Polo Bridge and among the hamlets clustered about Peiping, Chinese gave a spirited account of themselves, and last week in picturesquely worded communiques they "repulsed the barbarians who tried to cut off our garrison and airport at Nan-Yuan, driving them off with our broad-swords." During this engagement two small Japanese shells burst just inside Peiping's Yungting...