Word: marcus
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Dates: during 1940-1949
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...reasoning, I picked a fundamental trade in one of the defense industries most likely to be doing business as usual when the show is over and the monkey dead. I am a boilermaker's helper at Sun Oil in Marcus Hook, Pa. I like it ... and I seem to have some talent for it. I've lost some fat around the waist and between the ears. And I'm a little proud of the modest bit I'm doing in our war effort...
...Navy task missions out of Honolulu have become hell-for-leather, slam-bang affairs planned with the stealthy calculation of Indian raids, and executed with the bludgeon force of gang assassinations. For this kind of operation, well executed in the Gilbert and Marshall Islands and in the assault on Marcus Island only 1,200 miles from Tokyo, the U.S. public could thank Planner Nimitz...
...Beebe, Marcus...
First, to prevent radical fashion changes, Clothier Marcus "froze" the current silhouette. Then he eliminated extraneous frills: voluminous skirts, deep hems, full sleeves, wide belts. Third move was to ar range that coats and suits, jackets and dresses be sold separately, to make them go further. These changes should save 100,000,000 yards of cloth...
...spread his propaganda, Marcus had wangled advance cooperation from the National Retail Dry Goods Association. Fortnight ago merchant members in 250 cities met with local press and radio editors, asked them please, when the ruling came out, for once not to treat women's fashions as merely funny. The Association then supplied radio stations and newspapers with reassuring fashion advice from leading U.S. clothes designers: Sophie Gimbel, Clare Potter, Nettie Rosenstein and others...