Word: marcus
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Dates: during 1980-1989
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Dropping back shorter and throwing quicker this year, unsinkable Quarterback Jim Plunkett has made Marcus Allen the handiest pass catcher among running backs and Todd Christensen the most prolific receiver of all others in the league. Christensen's 92 receptions are the record for a tight end. A failed Dallas Cowboy runner, who stubbornly still wears a backfield number, 46, Christensen is given to writing and quoting poetry. Says Plunkett, 36: "It's fun to play with the Raiders because everyone is encouraged to be himself...
Allen's second season was less enjoyable than his first. This year Eric Dickerson of the Los Angeles Rams was "the new Marcus Allen," and the old one registered just one 100-yd. rushing game all season until the playoffs. With breezy 121-and 154-yd. games against Pittsburgh and Seattle in the tournament, Allen and the Raiders are on a sprint. Plunkett throws downfield mostly to Christensen or Cliff Branch. But when the Seahawks concentrated on those two, Malcolm Barnwell caught 100-yds.' worth of passes in the first half alone...
...boisterous recovery has put shoppers in the mood to buy the best and the brightest, from $600 home computers to $300 cashmere bathrobes. At Manhattan's Bonwit Teller, customers have already taken home 2,300 pairs of mink earmuffs at $85 each. According to Lien Dang, a Neiman-Marcus sales clerk in Houston, consumers want "something wild, something different, something out of this world...
...center of attention reserved for such hard goods as Craftsman tools, DieHard batteries and Kenmore appliances. Now the emphasis is on the color-coordinated, freshly fashioned displays of stylish clothes and jogging gear, modern furniture and gourmet cookware. While the likes of Bloomingdale's and Neiman-Marcus have long merchandised their wares with flair, the redesign and reorganization are a revolutionary departure for Sears. Says Joe Fragale, operating manager of the Oak Brook, Ill., store: "We had so many people think they were in the wrong store, we put up a sign YES! THIS IS SEARS." The company...
...such big-ticket items as television sets and refrigerators. This season's merry merchants expect holiday revenues to climb by a healthy 10%, after four years of slack sales. Shopkeepers feel confident because customers have got the spending itch so early this year. When Dallas-based Neiman-Marcus opened its first Chicago outlet on Nov. 5, some 40,000 shoppers crowded into the aisles in one day. Says General Manager Lawrence Gore: "It's phenomenal. It's crazy every...