Word: marcuses
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...years, stores have used less obtrusive forms of co-advertising, called co-oping, in their catalogs to offset the rising costs of postage and printing. An advertiser showing a Christian Dior dress, say, often shares the costs fifty-fifty with the store. Dallas-based Neiman-Marcus carries no ads in its catalogs, but since 1981, it has sent a slick fashion magazine, now called NM, with features and ads free to its 900,000 active credit-card holders...
...working on, and he said, "The answer to this mystery is a little bit more complicated than the Talmud." Well, that set them off. You see, not everybody in the gang was familiar with the Talmud. A lot of these people came because the weekend was in a Neiman-Marcus catalog and they're from places like Texas and stuff. "What's the Talmud?" one of the Texans inquired...
...suits, which gives them a tighter fit. Says Leah Gottlieb: "I make clothes for people who are comfortable in their bodies." While the company sells its products in Israel in a wide range of outlets, in the U.S. it caters to the chic crowd in such stores as Neiman-Marcus, I Magnin and Saks Fifth Avenue. Says Kal Ruttenstein, Bloomingdale's vice president of fashion: "They're very innovative and take trends from ready-to-wear collections to their swimwear line...
Diana Tatum is a model. She is 5 ft. 8 in. tall, and she normally weighs 117 lbs. For the presentation of the James Galanos spring collection at Neiman- Marcus in Houston, she weighed 107 lbs. The look, the body for Galanos, is a flat front, a flat behind and no waist, she says. "His show is very prestigious. If you can do this one, you are automatically booked for everything. That is why everyone diets so hard beforehand...
...Americans, inevitably, tell sad tales of money running out, no matter what the rate of exchange. Stephanie Marcus, 20, of Palo Alto, Calif., was sitting glumly in the waiting room of the Munich railroad station not long ago, pondering the fact that she had a plane ticket home from London but no money to get there from Munich. "I had hoped to get a job of some kind in Italy, but I hadn't set up anything beforehand," she said ruefully. "Then somebody picked my pocket in Rome, and the problem got serious." (Yes, she is safely back...