Word: marcuses
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Like his three younger brothers, Eddie, 43, Herbert Jr., 39, and Lawrence, 36, Mr. Stanley still likes to handle sales to special customers. When one East Texan could not think of what to buy his nine womenfolk, Stanley Marcus suggested nine $750 coats made of vicuña ("fleece of the Andes"), the costliest cloth on earth...
Despite the heat of Texas, Stanley Marcus has personally sold $5,000,000 worth of mink coats, and he claims that the store sells more than any other store on earth. But he once refused to sell an oilman a mink coat for his 16-year-old daughter starting school in the East because it would not be appropriate, instead persuaded him to buy a $295 muskrat. He also sees to it that Neiman's stocks many items his customers might need in an emergency, e.g., a set of Steuben crystal plates with Mexico's crest "because sooner...
Diamond Drills. Stanley Marcus got his sales training from two masters of the art-his father, Herbert Marcus (who died in 1950), cofounder of the store, and his aunt, Mrs. Carrie Neiman (who died last March), the divorced wife of the other cofounder, A. L. Neiman. From the store's beginnings in 1907, long before Dallas smelled any oil, Herbert Marcus insisted on buying only the best. On Neiman's departure in 1928, after the divorce, Aunt Carrie became the dominant force of the store, proved time & again her uncanny ability to guess women's buying tastes...
Although Neiman's still caters to the new rich, it does not forget that the bulk of its business comes from those who spend only $250 a year. With the $2,000 dresses, it also carries dresses for as little as $9.95. For all customers, Stanley Marcus started weekly fashion lectures, and the women who jammed in have accepted his quietly authoritative dicta. "Dallas women don't want to be that overworked creature, the glamour girl. They just want to be themselves-feminine, nice-looking and, above all, individual." This means an air of restrained elegance known...
...reason for big sales, Stanley Marcus likes to boast, is that Neiman's is the only store carrying designs by every famous international designer. "At the store," says he, "a Dallas woman can examine under one roof what a New York City woman could see only by visiting 27 stores." Even in New York City, homesick Texas expatriates often call up the store long-distance to do their shopping at Neiman's. But its biggest accolade so far came from Texas-born Ike Eisenhower's wife, Mamie. She ordered her inaugural gown from Neiman...