Word: marcuses
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When just about everybody who was anybody in Dallas suddenly began sleeping on candy-striped bed sheets three years ago, they had a reasonable explanation : "Mr. Stanley said it was the thing to do." Mr. Stanley is Stanley Marcus, 48, president of the famed Neiman-Marcus luxury specialty store, and the benevolent dictator of fashion not only for Dallas but for the whole Southwest. He has made himself so mainly by superb showmanship and a solemn dedication to his job that causes competitors to refer waspishly to Neiman's as "The Cathedral...
Last week Showman Marcus put on his biggest show of the year- his 16th annual Fall Fashion Exposition, in which the store had invested $50,000 and 12,000 man-hours of labor. By the shrewd device of awarding "Distinguished Service" plaques to outstanding designers, Mr. Stanley, as usual, had brought headline names* scurrying to Dallas from all over the world. Many another headliner came from distant points just to bid for the privilege of paying $12.50 (turned over to the Dallas Museum of Fine Arts) to be among the 1,000 paying guests in the first-night audience...
...multimillionaire oilman, had to take second-night seating.) To his dazzled guests, Mr. Stanley showed $4,500,000 worth of new wares, including $500,000 worth of furs, $350,000 worth of dresses (three Charles James models were priced at $2,000 each), and $3,500,000 Neiman-Marcus' sales soared. Many of the guests had brought lavishly even before the show, just to be sure they had the proper things to wear on opening night...
Golden Fleece. With just such a combination of showmanship and salesmanship, Stanley Marcus has helped build Neiman-Marcus sales from $2,600,000 a year in 1926, the year he joined the family sales force, to their present $20 million level. He now hopes to boost them 25% with the new $7,500,000 addition to the main store (he opened a new $1,600,000 suburban branch...
Oscar-winning Cinemactress Olivia de Havilland, 37, who once observed that a good husband should be "as placid as a millpond in July," posed for photographers in Hollywood with her new fiance, Paris Magazine Writer Pierre Galante, 42, whom she plans to marry soon after her divorce from Novelist Marcus (Delilah) Goodrich becomes final next week...