Word: margin
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...news: across a big swath of the globe, the sea is still rising, eroding what for low-lying places was already a slim margin of safety. Making the problem even worse is the loss of what Florida International University coastal expert Stephen Leatherman calls "living landforms," which would otherwise buffer that rise. Consider the wetlands that are an integral part of all river deltas, he says. Plants trap sediment from floodwaters flowing downriver, and the more they trap, the higher these wetlands grow. The problem is, people don't much like floods, so they build levees, which keep sediments from...
...margin. Bob Dylan kept pushing it back, bending it around, like some rock-struck jet pilot always testing himself, testing his craft, punching the outside of the envelope. Dylan took rock 'n' roll way up high where the air is thin and the head gets giddy. Rock has never come back. Bob Dylan has never come down...
Marketing to the poor is challenging. Just stripping an existing product of features or packaging it in smaller quantities may not be enough to gain customers in this high-volume, low-margin enterprise. "It's not as simple as finding a low price point," says Richard Brown, marketing vice president for VIA Technologies. Company executives need to understand not only what poor consumers can afford but also what they want and can use. Motorola's Burnes says the company went through four redesigns to develop a low-cost cell phone with battery life as long as 500 hours (for villagers...
...Crimson built a hard-fought 3-0 lead in the opener, but let the margin slip away down the stretch and eventually fell by one in the first extra stanza on a controversial call...
...unassisted goal from midfielder Kristin Blanchette restarted continuous time with 13:40 left. While freshman attack Tara Schoen scored her second goal of the game by driving in a shot from close and low, the Crimson could not reduce its margin of defeat to single digits...