Word: marginals
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Dates: during 1970-1979
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...educated youth. With the exception of the Jews and Germans, Nixon has held or gained ground in every group and on every major issue. Most startling of all, the poll shows that a plurality of Democratic voters now prefer Nixon over their party's own candidate by a margin...
Yankelovich calls this the "halo effect," and believes it colors almost all the answers related to issues. One month ago, voters claimed, by a margin of 45 % to 28%, that McGovern would do more to see that minorities are treated "fairly." Now they have neatly flip-flopped on the issues, although nothing concrete has happened in the campaign to cause such a change: 42% now see Nixon as best able to deal with minorities, v. 31 % for McGovern. This makes little empirical sense, but for that very reason it bodes ill for McGovern. More and more, Nixon is gaining momentum...
...first TIME poll, McGovern led among Jews by a mere 7 percentage points. Making headway in his effort to overcome his problem with Jews, he has increased that margin to 20 points, presumably a sign that Jews are lining up along more classic liberal and economic issue lines. This seems so because when it comes to who can deal more fairly with Israel, Jewish voters still prefer Nixon 36% to 23%. The change among black voters is perhaps the most startling. In the first TIME poll, McGovern's lead among blacks was 73% to 10%. Now it stands...
...been well documented by now, Senator McGovern's campaign took a nosedive after his tax reform-welfare proposal--which involved giving every Americans $1000--came under attack during the California primary campaign. McGovern's early 20-point lead in the polls slipped to an eventual five point margin of victory. The South Dakota Senator has revised his plan since then, but the substance of his revisions remains unclear to large segments of the American people...
...fourth inning. Smith laced a double to lead off and then stole third. He then raced home when Drago uncorked a wold pitch to up the margin...