Word: marie
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...turmoil inside his campaign and out, Dole remains almost calm. He doesn't scare; as McCain said, he has been threatened by professionals. Mari Will recalls the 1980 campaign, when Dole won less than 1% of the New Hampshire primary vote. "We're at an event with five staffers and two relatives--our whole campaign--and each of us is walking around holding up two signs because it looks like there are twice as many of us that way. And we're in a panic, complete emotional meltdown, because we're worried we're going to lose so badly...
...kind to people. The public perception of her is the Southern belle. She can be that, but at heart she is a tough, no-nonsense, focused Washington bureaucrat." Colleagues cite three reasons for her success: preparation, preparation, preparation. "When she goes into a meeting," says Mari Will, a longtime associate and Bob Dole's former communications director, "she expects to be better prepared than anyone else there." Mrs. Dole holds others to the same exacting standard. If a staff member is lax, the unlucky individual gets the Look--set jaw, icy stare--and is frozen out. "It usually happens only...
...campaigning is the poetry of politics and governing the prose, Dole prefers the prose. She'd rather be poring over briefing books than pressing the flesh. "She's not a political person," says Mari Will. "He loves to talk about politics. She doesn't. She is very much a public servant...
...speech before the state legislature; these were his people, the sheep of his pasture, and if he ever hoped for an inspiring moment, this was as good a chance as any. But all night his staff had fought over what he should say. The first draft, largely written by Mari Maseng Will, was too strident, too mean, "too much red meat." He called in a Senate staff member to rewrite . and rewrite. When he rose to address the Concord audience gathered in the historic hall of the state capitol, he opened his binder, stared at the pages for a moment...
...speech itself reflected some civil strife between Dole's Senate team and his campaign crew. His Senate speechwriter had offered a draft that lauded his legislative record and was generally mild in its assaults on the enemy. This was dumped as boring by campaign manager Reed. Campaign communications director Mari Maseng Will's draft was pitched much harder right, tougher on Clinton, aimed at Iowa and New Hampshire. The Senate staffers denounced it as a "full-throated attack" that Dole himself "winced at," they say. The single line that Senate Chief of Staff Sheila Burke and Co. found most over...