Word: marienbad
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This week in THE WORLD comes a natural sequel, a report on how a record 3,500,000 Germans are trudging off to spas to take the Kur. The story is called, forgivably enough, This Year in Marienbad...
Unlike most Anglo-Saxons, for whom "taking the waters" went out with gout, Germans today fervently believe that any resort with Bad (meaning bath) in its name is good for what ails them. In fact the spa empire stretches beyond Germany's present borders. From Marienbad, now part of Czechoslovakia, to Baden, outside Vienna, where King Saud, his four wives and entourage are pumping $1 million a month into the local economy, hotel rooms in health resorts are booked solidly through summer and fall. In West Germany alone last year, Kurgäste, or cure-guests, cast $375 million...
This Year at Marienbad. The satellites also gain hard money through a remittance system by which a Westerner can send cash or scarce medicines to his aged grandmother in Bulgaria or buy up to 20 acres of land for his family in Poland. All of them collect hard money in the West for parcels that are delivered in the East. Poland is the leader in this mail-order trade, which is supported mostly by the 6,000,000 Polish-descended Americans and has the double purpose of sucking in hard money and keeping down local pressure for consumer goods...
...Moscow, and often practice segregation-Westerners only. While Western tourists (mostly European) at first ventured East out of curiosity, they now go for the snob appeal of a Black Sea tan, or simply for fun on the cheap. Three weeks at Czechoslovakia's elegant spas of Carlsbad or Marienbad cost Westerners $125 to $175, and a fortnight's all-expense tour from Frankfurt to Bulgaria's bikini beaches starts...
...tired of Ingmar Bergman's allegorical peasants and have had your very Last Year at Marienbad, the movie to see is Doctor No. All the sex, sadism and snobbery that enrich Ian Fleming's novels about British secret agent James Bond are enthusiastically here in the color they deserve...