Word: marilyns
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...joined the Music Corporation of America, as it was then known, at age 22, it was a talent agency specializing in booking bands into nightclubs. As it grew, MCA picked up the nickname the Octopus for controlling more than half the top stars in the business, including Clark Gable, Marilyn Monroe, Jimmy Stewart and Bette Davis. Wasserman became MCA's top agent. As president of the company in 1949, Wasserman began producing television shows. In 1962 he bought Decca Records, which owned Universal Pictures, and dropped the agency business...
...sweating and grunting has redefined the cultural parameters of female attractiveness -- away from soft curves toward a more athletic body. For proof, just compare pop icon Madonna to her prototype, Marilyn Monroe. On her Blond Ambition tour, Madonna flashed chiseled biceps and deltoids, so impressing one Los Angeles critic that he wrote that instead of the customary audience call for "Author! Author!" the cry from Madonna's fans should be "Fitness trainer! Fitness trainer!" Tennis ace Martina Navratilova also notes the changing standards. When the Czechoslovak-born athlete defected to the U.S. in 1975, she was so embarrassed...
According to Director of Community Relations Marilyn Lyng O'Connell, Harvard's legal team finished going over the agreement this summer...
Columbia made sure that its star stayed visible. The company assigned him to high-powered publicist Marilyn Laverty, who represented rock star Bruce Springsteen, and she soon generated reams of press clips. Wynton is the first to admit that Columbia's salesmanship had a lot to do with his popular success, but claims not to take it seriously. "It has nothing to do with artistic merit or substance," he says. Adds brother Delfeayo, who has produced more than a dozen albums for Columbia and other labels: "Sure, Wynton has the hype. He created the hype: he was cute and articulate...
Commercial calculation is crucial for pop survival and establishing a persona. Madonna sheds images like snakeskins: the bad-girl boytoy; the sassy feminist; the confused pseudo penitent; the ambisexual flirt; the wistful sex bomb, Marilyn Monroe reborn from a peroxide bottle with a genie inside, snuggling up to Dick Tracy. She is craftier and more gifted than anyone else playing the game right now, but all her identities have one quality in common. They are teasingly, patently artificial. They insist on their own calculation. They revel in it and induce the audience to do the same...