Word: marineau
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...started court action against Belgium, which is accused of obstructing wheelchair imports by rigging social security payments to favor Belgian manufacturers. BOTTOM LINES "Our research shows the average male in the U.S. owns one pair of jeans that are 10 years old and one size too small." Phil Marineau, Levi Strauss CEO, explaining why the company is launching a brand to be sold in discount stores "Your middle name must be Teflon." George Mudie, British M.P., on how the country's chief statistician survived after his office made a $67 billion accounting error "We had been promised a great leap...
...vaunted marketing maverick that launched the cola wars in the '80s. The numbers tell all: in the U.S., Pepsi sells a single soda for every three Cokes. The troops were as confused and demoralized as Enrico had seen in his 27 years with the company--"shell-shocked," says Phil Marineau, who arrived in 1997 as president of Pepsi-Cola...
...your face, not Coke's, and steadily increase Pepsi's presence by gaining a restaurant account here, an extra foot of shelf space there. For Pepsi, a company whose culture has always thrived on big-idea, renegade thinking, this is much humbler stuff. But, asks Marineau, "how do you become a Pepsi loyalist...
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