Word: marineau
(lookup in dictionary)
(lookup stats)
Dates: during 1999-1999
Sort By: most recent first
(reverse)
...vaunted marketing maverick that launched the cola wars in the '80s. The numbers tell all: in the U.S., Pepsi sells a single soda for every three Cokes. The troops were as confused and demoralized as Enrico had seen in his 27 years with the company--"shell-shocked," says Phil Marineau, who arrived in 1997 as president of Pepsi-Cola...
...your face, not Coke's, and steadily increase Pepsi's presence by gaining a restaurant account here, an extra foot of shelf space there. For Pepsi, a company whose culture has always thrived on big-idea, renegade thinking, this is much humbler stuff. But, asks Marineau, "how do you become a Pepsi loyalist...
| 1 |