Word: mario
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...wine and a prodigious amount of food. "By the time the pastas appeared (I hadn't realized that the first 35 dishes were starters), my notes grew less reliable," writes Buford. "According to one entry, there were eight pastas ... followed by an instruction to [Buford's wife] from Mario--'You will eat the pasta, or I will rub the shrimp across your breasts'--which is confusing because I don't remember any shrimp." (Batali says, chuckling, that he doesn't recall uttering those words...
...Batali is becoming a brand virtually as you read this. This week he will make the rounds of morning talk shows to promote his new role as the official chef of NASCAR and his new cookbook, Mario Tailgates NASCAR Style. And just as he prepares for cooking demos and book signings at six NASCAR races this season, Batali and business partner Joseph Bastianich, 37, have begun construction on two restaurants in Las Vegas and another site in Los Angeles to be called Mozza that will house both a restaurant and a pizzeria. In July, Batali will launch 78 new items...
...visits to NASCAR events to research the book revealed--not least to him--that his appeal transcends foodies or Italophiles. Last June, just before he threw the green flag at the NASCAR event at Pocono Raceway in Long Pond, Pa., tens of thousands of fans began to chant, "MOLTO! MARIO!"--a reference to Molto Mario, one of the five Food Network shows in which he has starred since 1996. NASCAR was impressed. "You have a certain image of chefs, especially in New York, as hoity-toity," says Mark Dyer, a NASCAR vice president. "But this guy gets into the infield...
...Mario Francesco Batali was born Mario Francis Batali in 1960. He Italianized the middle name in college--"I hated Francis," he says--but he's only half Italian. Batali's mother Marilyn is of Canadian and English heritage. His father Armandino, a former Boeing executive who has his own bustling restaurant in Seattle, is the Italian one. Batali grew up in Washington State and then, after Boeing transferred his father, in Spain. Batali has two siblings, Dana and Gina, and Marilyn Batali says she requested that each child prepare one meal a week. "At some point, we also began having...
Batali turned out to be an incredibly productive TV cook, able to shoot as many as eight back-to-back episodes of Molto Mario. "As soon as the camera was off, I'd say [to the crew], 'Nine minutes, m_____f_____s!'" says Batali. "They hated me initially, but they loved me eventually." Because of his speed, Batali was able to deliver 517 episodes of the show in just six seasons of shooting. (The show went out of production in 2003, but it still airs in reruns...