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...customer had crept up into the fortysomething age range--an image makeover. She lobbied successfully to bring on Murphy as a spokeswoman alongside veteran Elizabeth Hurley, signed Ethiopian-born Liya Kebede to the company's first major contract with a black model and replaced brand lensman Steven Meisel with Mario Testino, whose naturalistic aesthetic seemed more suited to the times. And she stuck with the same small cadre of creatives for each campaign. "We used to use one stylist for one ad, another stylist for another," says Lauder. "I think it was a mistake...

Author: /time Magazine | Title: 8 Aerin Lauder | 2/16/2004 | See Source »

...doctors later this year. "We have introduced several different modalities tied into what the medi-spas are doing, which is creating a relaxing environment like the traditional day-spa industry but providing Botox injection, for example," says Elaine Sauer, Elizabeth Arden's national spa director and head of Mario Tricoci Salons in Chicago. The doctors, she says, give Elizabeth Arden the ability to offer everything from facials to advice on face-lifts. "It's like a one-stop shop," she says...

Author: /time Magazine | Title: Beauty: Spas With A Twist | 2/9/2004 | See Source »

...costs for employers, they're not all happy. Why? To help pay for a €7.8 billion tax cut, the compromise reduced federal subsidies to new home buyers (by 30%) and commuters who drive to work. "Business will go down, but we're not sure by how much," said Mario Wanke, who owns a home-construction company in Neubrandenburg . The shrinking...

Author: /time Magazine | Title: Biz Watch | 12/21/2003 | See Source »

...company whose executives claim a Disney-like imaginative edge as its most important asset, the place seems to be suffering from game-development gridlock. Not even Shigeru Miyamoto, Nintendo's legendary creative director and gaming deity?Miyamoto created Mario and Zelda?has been able to break the slump. Miyamoto's latest attempt to launch a revolutionary franchise was a bizarre entry called Pikmin, in which users play an astronaut stranded on a remote planet who must enlist the aid of the local aliens (who look like ambulatory onion sprouts) to rebuild his ship?all set to a country-and-western...

Author: /time Magazine | Title: The Console Wars: Game On | 12/8/2003 | See Source »

...around 2000, Nintendo was no longer a member of the video-game industry. Its philosophy and method are fundamentally different from the other console and software companies. It's not a loser only because it's taken itself out of the race." Every kid who's booted up Super Mario for the first time knows what happens when you run out of lives and can't secure enough gold coins: game over...

Author: /time Magazine | Title: The Console Wars: Game On | 12/8/2003 | See Source »

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