Word: marios
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Shapin’s counterpart in the graduate program will be Katharine Park, who will replace current Director of Graduate Studies Mario Biagioli and holds one of the longest professorial titles as Zemurray, Jr. and Doris Zemurray Stone Radcliffe Professor of the History of Science and of Studies of Women, Gender, and Sexuality...
...That's a great idea!" he says with mock enthusiasm. "Just past the bar, next to the piano player. You too can buy throwaway aprons in the gift shop. Have your picture taken with the likeness of Mario Batali...
...next morning, a pixieish 37-year-old named Darcie Purcell (whose business card reads "Brand Manager--Mario Batali") led Batali into a conference room to see finished versions of new items in his cookware line for the first time. A $100 risotto pan weighing an astonishing 12 lbs. came out first. "Wow," Batali said proudly. "You're not gonna be lifting this up with one hand." But there was bad news: the kitchenware chain Sur La Table wouldn't be buying the pan--"too niche," apparently...
...enough to bathe an infant in. "It was the most successful launch of cast iron I've had in my career," says Marjorie Daugherty, the cookware buyer for Crate & Barrel. "We sold 6,000 pieces in the fall, and it was out for January and February." She also believes "Mario's are the best wooden tools on the market...
Batali doesn't seem like a person especially interested in moving 10,000 garlic slicers before Christmas, but he enjoys his role in shaping the brand. "When I was trying to define Mario's brand, I came up with three things," says Purcell, his brand manager. "Authenticity, education and enjoyment. Except when I told Mario that, he said, 'Scratch that last one, Darcie. It's f______ hedonism.'" Batali's greatest gift may not be his ability to figure out a winning new way with a scallop but rather his understanding of how to use his image. Batali constantly projects...