Word: marios
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...Mario Batali grabs a brawny handful of parsley leaves and tosses them into the pot without looking. Onstage before a crowd of 400 at the International Home and Housewares Show in Chicago, Batali is demonstrating how to make fregula soup with clams. It's a simple recipe--fregula is just a kind of pasta--but the soup looks a mess. An intemperate amount of chili flakes has gone in, as has what seemed unadvisedly large pinches of saffron, which has a neat but metallic flavor that can overwhelm. As Batali stumbles over a loose cord onstage, it occurs...
Burly Chicago guy: "Did you party with the Irish last night, Mario...
...suburbanite fortysomething in faded jeans, sneakers and frosted hair: "Can I touch you, Mario...
...This is Mario Batali's moment. Often it's difficult to pinpoint the instant a man becomes a brand. Typically you can identify that moment in retrospect--for instance, if you look at the other stars in the food universe, you could argue that Lagasse became something larger, an uberversion of himself, nearly a decade ago, when his management team literally trademarked his expressions "BAM!" and "Kick it up a notch." You can also predict a branding; with her new magazine Every Day with Rachael Ray, the unnaturally perky Ray--who plays a flibbertigibbet on her show 30 Minute Meals...
...many “experts” cited in the Newsweek article, is yes. Many of these experts think that male intellectual habits are ruined as early as the age of five when we are, by long tradition, first exposed to our mushroom-eating, fireball-throwing friend Super Mario. Within only days of our first encounter with this Italian plumber, we have already defeated King Bowser and have beaten at least three other games in their entirety. Meanwhile, girls of the same age are learning how to tie their shoes and dreaming of True Love. So what is it about...