Word: marios
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...least one of every two game consoles gift-wrapped under Christmas trees to have been manufactured by the firm. And each of those game boxes would generate revenue streams that trickled well into the new year, as customers became addicted to Nintendo-owned franchises such as Super Mario and Zelda and bought more titles. In the game business, as Nintendo proved so well for nearly two decades, software is the gift that keeps on giving...
...dummies. Acknowledging that he cannot hope to win a technological arms race against deep-pocketed Sony and Microsoft, he says that his company's salvation is its in-house creative team and the firm's ability to launch groundbreaking games that spawn blockbuster franchises such as the hugely popular Mario Brothers and Zelda series. "Nintendo's basic strategy is to do things differently," he says. "The key lies in developing games that customers have never come across...
...family. Gauguin's maternal grandmother, Flora Tristan, was a spiritual fugitive of another kind, a pre-Marxist socialist visionary who traveled across provincial France in the 1840s, preaching a gospel of class justice and the liberation of women. In The Way to Paradise (Farrar, Straus & Giroux; 373 pages) Mario Vargas Llosa, the Peruvian novelist, onetime presidential hopeful and perennial Nobel candidate, lightly fictionalizes their stories in alternating chapters, portraits of two literally kindred souls in revolt against the horsewhips and hypocrisy of the bourgeois order. Both of them rejected the world as they found it--repressed, greedy, deaf...
...SUPER MARIO PLAYERS...
Back when he fixed boilers for a living, Erik Johnson would spend his down time racing cars and smashing goons. He would sneak off to his apartment to play Mario Kart while still on the clock. "Technically, I guess I was getting paid to play video games," says Johnson, 33. "But I don't feel as guilty now." That's because for him and some 80 full-time Nintendo product testers, Donkey Kong pays the rent. Testers check games for flaws in design and play before submitting written evaluations to the product-development division, where many ambitious testers eventually land...