Word: marita
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Dates: during 2000-2009
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...boomers are mourning the fact that those rules they understood just don't apply anymore." Maybe we need to attend to the commercial wisdom of Hallmark cards, one company that has no problem marketing across generations. Hallmark simply adjusts the product line to conform to demographic trends. Consequently, says Marita Wesely-Clough, trends expert for the company, it will soon be producing more get-well cards for people with "extended illnesses...