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...brand. Is that still doable? We said we wanted to be the most successful premium car company in the world. Many people interpret this as meaning we want to sell the most cars. To us, success is defined more broadly than that. Worldwide, we broke through the 1 million mark [in total sales] for the first time last year, which places us in a very strong No. 3 position globally [behind BMW and Mercedes]. But we want to be the most successful luxury brand on a basis of brand image, on a basis of reputation and ownership experience...

Author: /time Magazine | Title: How Audi Is Cleaning Up with Clean Diesel | 11/4/2009 | See Source »

With Harvard unwilling to allow film crews on campus, the staff of the new Facebook movie "The Social Network" opted for Johns Hopkins University as the setting for the undergrad days of site creator and erstwhile Harvard student Mark Zuckerberg...

Author: By Eric P. Newcomer | Title: Harvard: The Johns Hopkins of the Northeast | 11/4/2009 | See Source »

There were no trumpet blasts or jubilant ceremonies to mark the occasion. But the decision by Czech President Vaclav Klaus to sign an agreement he loathed on Tuesday was momentous, nonetheless. The long-delayed passage of the Lisbon Treaty - the Czech Republic had been the last holdout among the European Union's 27 members - marks the end of an almost decade-long saga to reform the cumbersome institution and give it a stronger, more unified voice on the global stage...

Author: /time Magazine | Title: A Treaty Ratified, the E.U. Turns to Picking Its Leader | 11/4/2009 | See Source »

...unique sponsorship opportunity, and you know what? It's going to be fun." The market price for sponsorship logos on speedskating suits is $100,000. Colbert will get a logo on the leg and hood of the long-track skaters; on the short-track athletes, the Colbert Nation mark will be stitched on the leg and chest. "A bit embarrassing that our leadership couldn't secure other sponsors three months before the Olympic Games," short-track star Apolo Ohno wrote to TIME in an e-mail. "But BIG UP's to Stephen Colbert for his willingness to help...

Author: /time Magazine | Title: Colbert to the Rescue: Can He Save U.S. Speedskating? | 11/3/2009 | See Source »

...University was given the poor mark for its overall “sexual health” last week in the fourth-annual Trojan Sexual Health Report Card, which ranked Harvard number 62 out of 141 American colleges and universities—a drastic decline from the University’s 25th-place ranking last year or its top 10 showing the year before...

Author: By Nadia L. Farjood, CONTRIBUTING WRITER | Title: Harvard Slides Down Sex Rankings | 11/3/2009 | See Source »

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