Word: markdowns
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Dates: during 1960-1969
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...convince them that the key to survival is more attractive stores, better service and larger selections. A New York University survey showed that eight out of ten regular book buyers would rather pay list price in a regular bookshop than go to a discounter for the sake of the markdown. Many buyers go into a store with only a vague idea of what they want, need attentive salesmen (all too rare) to guide them to their choice. "Give me five minutes' conversation with a man about books," says Everett Noonan, manager of Martindale's in Beverly Hills...