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Word: markdowns (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...have pledged to keep currency-exchange rates within a 4.5% range of fluctuation; the franc is trading right at the bottom of that range. Some French industrialists would welcome a devaluation as a means of making French products cheaper abroad, and some currency traders expect a 5% to 10% markdown to take place some time this year...

Author: /time Magazine | Title: MONEY: Drowning in a World of Floating Values | 3/22/1976 | See Source »

...company is offering a $100 bounty to customers who trade in certain cars made by its competitors. This week, for example, a motorist trading in a used Chevrolet Vega or Ford Pinto for a new Swinger would get a $300 check from Chrysler, regardless of what kind of markdown he was able to get from the dealer on the car's basic sticker price of $3,518. In this case, the rebate would in effect cut the list price of the Swinger to $3,218-a reduction...

Author: /time Magazine | Title: AUTOS: Cracks in the Price Wall | 1/20/1975 | See Source »

...Janis Joplin's " Pearl, " for example, a $5.98 list is going for $2.96. The wholesale cost of " Pearl " is $3.35; a lightning mental calculation reveals that the sale price represents a 49.5 per cent markdown off list. The Coop loses 39 cents on each copy it sells...

Author: By Martin H. Kaplan, | Title: Price War at Coop | 4/24/1971 | See Source »

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