Word: markedness
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Dates: during 1970-1979
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The rhapsodic mood in the mission-control room at J.P.L. was in sharp contrast to the tense atmosphere earlier that morning when the Viking 1 lander responded to a command by separating from the orbiter and beginning its 3-hr. 17-min. descent to the surface. Penetrating the Martian atmosphere...
In his 1960 non-campaign for the presidency, Rockefeller demonstrated an insensitivity to the GOP establishment, that, while only mildly harmful then, would prove fatal to his political life four years later. He roamed around the world with little on his mind but fallout radiation (Nehru would remark later, "...a...
THE DAY COCA-COLA BEAT COCA-COLA blared the strange headline in a recent newspaper ad in Dallas. Starkly pictured beneath the message was the soft drink's familiar hourglass bottle flanked by two glasses, one marked M, the other Q. Thus opened what is becoming one of advertising...
The whole thing began more than 15 months ago, when Pepsi decided to challenge Coke's 3-to-l sales lead in the Dallas area. (Nationally, Coke is estimated to hold 26.2% of the market, compared with Pepsi's 17.4%.) Pepsi concocted a promotion supposedly showing that more...
No Studies. To make its point. Coke put its own cola in both glasses -those marked M and those marked Q. Sure enough, most people tested preferred the drink in the M glass (hence the "Coke beat Coke" headline). Pepsi then revised the letters on its test glasses to S...