Word: market
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Dates: during 1950-1959
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...lowest-priced (factory list: $2,176, plus extras, taxes, transport) of all the U.S. soft-top models. Studebaker also added a four-door, eight-passenger Lark station wagon that will list for $2,175, not counting taxes and transport. Optimistically, President Harold Churchill forecast that Studebaker's market will wing up by one-third in 1960, lifting Lark sales close...
Cole hopes to sell at least 300,000 Corvair '60s, plus 1,500,000 standard Chevies. If he does, he will beat 1955's alltime Chevy sales record of 1,720,000. He also expects the U.S. market to be big enough next year for all comers, big and small, to prosper. "Car sales for 1960," says Cole, "should be at least 6,900,000, including imports...
...long-range, pure-jet market, Britain washed out. De Havilland, still suffering from its fatal Comet crashes, has sold only 36 commercial Comets, all but ten to British lines. Foreign lines have shown a marked preference for the bigger, faster U.S. jets. As for military sales, Britain has practically abandoned planes, and missile orders are comparatively small, since the U.S. has supplied Britain with many such weapons. English Electric's hot (Mach 2) P.1 Lightning all-weather night fighter, now abuilding, will not only be the Royal Air Force's first truly supersonic fighter, but very likely...
...case, if the U.S. economy does start to slide in 1961, there will be a strong source of recovery not present in the last three recessions-the World War II baby boom. By 1962, the war babies will start coming into the market in big numbers for cars, houses, boats, etc., are expected to provide vast new markets in the booming...
Because G.I.s so cordially hated Spam, few people figured that it would have much of a postwar market. But G.I. memories were short, and postwar teen-agers never knew that they were not supposed to savor Spam. Since 1945, Spam sales have climbed from 30 million cans a year to 48 million. Sales of its maker, George A. Hormel & Co. of Austin, Minn., are racing 12% ahead of last year's pace, will probably top $400 million in 1959. This week Spam passed its proudest milestone: Hormel & Co. produced its one billionth...