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...Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

...Maximilian University, tells TIME. "The informant acquired the data through a criminal act, and the government has to weigh up its obligations very carefully." Peter Schaar, the German data-protection commissioner, added that a deal could "encourage other people to sell data, and this would lead to a black market for personal information...

Author: /time Magazine | Title: Why Germany Is Paying Ransom for Stolen Data | 2/3/2010 | See Source »

...fundamental changes in the general practices of American industries, such as how liabilities and assets are calculated. It wasn’t—and those who have benefited from the Enron-led train of unscrupulous practices of the market—such as short-selling, betting against the market or hoping it will fail so that you can make money selling for high to buy at very low. or profiting from a fall in stock prices, insider trading, and mark-to-market accounting, or pricing assets at a higher value than they are actually worth—now unfairly...

Author: By Patrick Jean Baptiste | Title: The Necessary Regulation | 2/2/2010 | See Source »

...though “Dear John” is poised to revive a market which hasn’t been well-saturated in recent years, its timely themes can appeal to a broader viewership as well...

Author: By Kristie T. La, CRIMSON STAFF WRITER | Title: Love Overcomes War in 'Dear John' | 2/2/2010 | See Source »

...believe in this charge at all," Aziz Maanan, a 36-year-old food vendor, says as he prepares double-layered, toasted roti at a night market in Kuala Lumpur. "They are all afraid of [Anwar] because if he wins and becomes Prime Minister, they will all end up in jail...

Author: /time Magazine | Title: Will Sodomy Charges End Malaysia's Opposition? | 2/2/2010 | See Source »

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