Word: marketed
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Dates: during 1920-1929
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...approaching automobile war between Henry Ford and General Motors Corp. were symbolized in armaments, Mr. Ford would be a cannon and General Motors a machine gun. When a Ford product strikes the market squarely, as did Model T when first shot into a world of pedestrians, the battle is over. But when the Ford product misses, as Model T has been missing ever since economic prosperity in the U. S. caused the public to shift from mere transportation to touring with style, it misses by a mile. Though Henry Ford has added to his weapon such potent arms...
...away from any automobile manufacturer. Our thought has always been that the automobile business is prosperous only when all the makers of good cars are busy." But Chevrolet motors, manufactured under the direction of a onetime Ford executive, William Knudsen, have been hitting near enough to the low-priced market for automobiles to demolish almost half the target aimed at by the Ford Motors Co. In 1924 Ford scored 2,083,545 sales to Chevrolet's 587,341. By 1926 that score was changed to read Ford, 1,810,000; Chevrolet, 1,234,850. This year in the first...
...Morgan banking affiliations and 57,000 stockholders to consider in every maneuver. Yet the Corporation has proved itself the more resourceful of the two when it came to keeping abreast of the moving public target. It has carefully trained its sales organization so that it can sight its market more efficiently; Ford devotes little thought to merchandising, preferring to make such a wow of a howitzer that the market will get into the line with...
There is, of course, a great foreign market yet to be exploited. This may keep the two manufacturers from conflicting. But it seems inevitable that plain business competition between Ford motors and Chevrolet (the most profitable unit of G. M. C.) will bring on a battle, even if Ford cars sell at a cheaper level than Chevrolet, and try, thereby, to strike a market all their...
...bearish day last week when securities on the stock market were being heavily sold, Baldwin Locomotive stock worked its way higher, closing with a net gain for the session of over nine points. This reflected marketwise the fact that the Fisher brothers of Detroit, onetime owners of Fisher Body Corp. lately incorporated into General Motors Corp., had waged successful battle for representation on the board of directors of Baldwin Locomotive Works, of whose common stock they own 120,000 shares, a controlling interest. Samuel Vauclain, President, opposed to the Fisher brothers, was prevailed upon to allow them two places...