Word: marketed
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Dates: during 1950-1959
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...fingers in a leather loop and pulling. Well ballasted by beer, a hefty Bauerbursche (farm boy) can jerk an opponent belly-first across the table. At wedding receptions and opulent wakes, muscular champions of Fingerhackln (finger wrestling) customarily duel for a girl's favors. Last week in the market hall at Rosenheim, 76 burly Bavarians met for the Fingerhackln championship of the entire state...
ANTITRUST ACTION against General Motors is mounting. Justice Department filed suit in Manhattan Federal Court to force G.M. to give up its Euclid Division, which it acquired in 1953 for $18 million. Trustbusters charge that G.M.'s control of Euclid (80% of off-highway trucks, 5% of overall market) tends to create a monopoly...
MENTHOL CIGARETTES, which have come from 5% to 10% of the market in two years, will double their share to 20% in next two years, predicts Lewis J. Gruber, chairman of P. Lonllard Co. (Kent, Old Gold, Newport). Gruber says smokers like mint and menthol sensations, but will not embrace new tastes-pineapple, cinnamon, apple blossom...
Pick Your Yield. The one redeeming feature of the new law is that price supports are based on 90% of the average selling price on the open market of the last three years, with a floor of 65% of parity. This year market prices are poor. Farm storage space is already so taxed that farmers will have to sell much of their crop in the open market at prices as low as 90? per bu., for the lack of a place to store it. Averaged over three years, the lower prices mean that a 4?-to-6? drop is possible...
...travel to fill the new seats. While IATA international air travel has been increasing at a rate of about 15% a year, that is not enough to fill the new jet capacity. The obvious solution is to cut fares to bring air travel within reach of a wider market. The idea has already been tried on the North Atlantic; last year for the first time IATA allowed "economy" fares 20% below tourist rates, and the lines reported a passenger increase of 26.8% for the year...