Word: marketed
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Dates: during 1960-1969
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While published polls get all the attention (giving the pollsters entree to far more lucrative market research), private pollsters work for candidates much as augurs labored for Caesar. No longer sure of his personal instincts, the modern politician has upgraded the pollster from the rank of technician to that of campaign tactician. Says a leading pollster, Joseph A. Napolitan: "Polls never won an election, but you can win an election with what you do with your polls...
...Death. "We don't give a damn about the general," chanted some 10,000 students as they marched through Paris toward the waiting cordons of helmeted riot police. The ensuing fighting was the worst by far in the three weeks of violence. Some students, singling out the Paris stock market as a symbol of capitalism, broke into the Bourse, ripped down quotation boards and built a fire inside the building. Others built barricades at the Place de la Bastille, a symbol dear to every revolutionary's heart. Getting tough, police fired tear gas, concussion grenades, slashed any head within range...
...makes 2,400 pages of copy per hour. After a faltering start because prices were too high, new machines have been in great demand, and last year they produced more than half of the billions of Xerox copies made. This year Xerox is invading the high-volume duplicating market with its 3600 model, which can turn out 3,600 copies per hour...
Salesman McColough, who built up what is now a 7,800-man nationwide marketing force, made the most of those opportunities, and was rewarded with the presidency two years ago. For the future, McColough plans to work on cutting costs and expanding Xerox' duplicating business at home and copier sales abroad, where the market is growing much faster than the U.S. rate of 15% a year...
...ties of the individual to the University are weakened further, the costs of competing in the open market for the services of a faculty of quality may be far higher than can now be reckoned," the report warns ominously. But the Committee is as conservative in the measures it recommends for rebuilding community as it is bold in defining the problem...