Word: marketed
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Dates: during 1960-1969
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...facts of life that Ken ignores," says M.I.T.'s Paul Samuelson, a former Kennedy adviser whose economics texts are used on more college campuses than any others. "The book makes modern corporations into kings who rule unilaterally. They don't. They're constitutional monarchs; they try to shape the market, but they can't make the market react." Nor do TV's insistent pitches always succeed in artificially stimulating demand?as manufacturers of detergents, breakfast cereals and the Edsel ruefully concede...
Overplayed Hand. De Gaulle obviously exploited the incident to put Kiesinger on the defensive for this week's visit, during which the German Chancellor is expected to put pressure on France to stop vetoing British entry into the Common Market and stop meddling in such West German affairs as relations with East Germany. But De Gaulle overplayed his hand, making the Germans more determined than ever to press him. "I will not travel to Paris in sackcloth and ashes," said Brandt, "and this applies all the more to the Chancellor. It is high time that...
...joint business operations of the Citizen and the Star had eliminated all newspaper competition in the area. After the 1940 agreement, advertising rates had been raised a dozen times while the papers' profits were increasing. Walsh concluded that joint operation "constitutes a price fixing, profit pooling and market allocation agreement illegal per se under Section I of the Sherman Act." The subsequent merger, continued the judge, represents a "conspiracy to monopolize the daily newspaper business in Tucson," a violation of the Clayton...
...past 18 months, is now making 2,000 houseboats a year. At the River Queen Boat Works in Gary, Ind., sales have increased 100% in the past two years. Now Chris-Craft, the nation's largest cruiser manufacturer, has just swallowed its pride after three years of intensive market research and gone into houseboats with a 33-footer that costs $9,500, sleeps six, does up to 40 m.p.h...
...matter that his fa ther had introduced them in 1935. Next, Knudsen reached for what the youth of the day wanted. He brought out a 21 in. wider and flashier model to appeal to young drivers. Soon, Pontiac sales jumped from sixth place to third in the U.S. market, and they have remained there ever since. When Knudsen switched to being boss of Chevrolet, G.M.'s largest division, he turned in another dazzling sales record. After more promotions, he moved up to executive vice president two years...