Word: marketed
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...world's oldest existing automaker -Daimler cars first appeared in 1886 -Mercedes' preparations have been as solidly engineered as its cars. Going into 1967, the German industry was hit not only by the general business slump but also by a sharp change in the home market; as the once big postwar pool of first-time buyers emptied, automakers had to adjust to the slower pace of replacement sales. Going against the trend, Mercedes has aimed its 15 high-priced, high-performance models which hold 7% of the German market, at "men who have achieved something...
Meanwhile, the company plans to keep up a marketing push that, for all of Mercedes' staid image, has become truly muscular. Deciding that his company ought to do better in the "world's toughest market," Mercedes' Zahn ended a U.S. marketing deal with now-defunct Studebaker-Packard in 1965, built up an independent network of 260 dealers. By carefully watching car-buying tastes in the U.S.-where 85% want automatic transmission (v. only 40% in Germany) and 65% ask for air conditioning (v. less than 1%), Mercedes has increased its American sales by 25% this year...
...would pay about $1,000,000 apiece. The final decision, however, rests with the Department of Defense. Should the defense order come through, Lockheed will have funds to permit further exploitation of the AH-56A design. Company Chairman Daniel J. Haughton thinks there will be a good foreign market for the Cheyenne, and Lockheed engineers are already studying a 30-passenger commercial version called the CL-1026 for intracity travel. Beyond that, the company envisions a 90-passenger model that could cruise at 500 m.p.h. over a 500-mile range...
Though details remained secret, what Deming was referring to was fresh moves by the pool's seven active members (the U.S., Britain, West Germany, Italy, Switzerland, Belgium and The Netherlands) to assure orderly trading on the London gold market, which handles 80% of the world's bullion dealings. The pool appeared most likely to: - Ban gold trading on credit, a measure designed to dampen speculative buying by those who would rather not spend cash for outright purchases. >Forbid purchases on a future-delivery basis. Because of the U.S. pledge to maintain the price of gold...
...Require that gold dealings by nonmember central banks and private financial institutions be made directly on the market rather than through commercial banks. By ending the anonymity surrounding transactions arranged by Swiss banks, which customarily handle two-thirds of all orders going into the London market, this measure would enable the pool to identify-and cope with-abnormally heavy speculators. > Formalize the pool by giving it a formidable gold stock of its own for the first time. Until now each member nation has been billed monthly for gold that has been sold to meet speculative market demand. The new scheme...