Word: marketed
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Competition in the disposables field is becoming fierce, but P. & G. commands at least three-quarters of the market. Among other throwaways, Johnson & Johnson's Chux is a distant second. Playtex and Borden Co. have similar products. Scott Paper is testing its "babyScotts," a two-part assembly consisting of a permanent outer panty into which fits a disposable diaper. Kimberly-Clark, maker of Kleenex, is test-marketing Kimbies, which differ from Pampers and Chux in that they have adhesive tabs that do away with the need for safety pins. Officers of Kimberly-Clark estimate that the total diaper market...
Nothing Like Fear. Disposables already worry operators of the nation's 400 diaper services, which have an $85 million-a-year share of the market. Such services spare mothers from having to launder diapers, but throwaways have the extra advantage of eliminating malodorous diaper containers. Inevitably, there is a Diaper Service Industry Association, based in Philadelphia. Its executive vice president, John A. Shiffert, says: "I would be less than honest if I told you that the association is not concerned about the competition presented by disposable diapers...
...Pampers. He points out that the plastic outer covers have to be removed before the paper filler is flushed down a toilet, and that it sometimes clogs up plumbing. P. & G. executives contend that clogging seldom if ever occurs. Some time ago, Shiffert's group hired a Manhattan market-research firm, Drake Sheehan/Stewart Dougall, which concluded that the No. 1 need of the diaper service is to develop an odor-free container. That task has been entrusted to the Arthur D. Little Inc., a management-consultant firm, and Shiffert claims that such a container is "about a year away...
...Last August, American Express Co. paid $2.7 million for a 15% interest in the club and took over as its North American booking agent. An American Express spokesman says that the company expects to increase its stake in Mediterranee in order to get more of "the swingers' market" in travel...
...most radicals find the repetition of the litany, "next time, you're really going to get it," a bit boring. Next time perhaps we really will catch holy heck, and maybe the Administration's version of educational vision will send us off to face our draft boards, the labor market, our parents, or a Mrs. Robinson a year and a half before our time. I worry about that every once in a while, but, honestly, I have other things and people to lose sleep over...