Word: marketed
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Dates: during 1960-1969
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Gasoline ads have generally ignored air pollution, concentrating on better mileage and higher performance for engines. Last week Standard Oil of California began to use pollution control as a promotional tool. It will market a variety of its Chevron gasoline that, it says, will help produce cleaner air. The gas contains an additive called F-310 that, according to claims, holds down the engine deposits that cause deterioration of emission-control devices and removes accumulated deposits. The additive will also, of course, "reduce fuel consumption, improve performance and cut maintenance." To be introduced in California and Hawaii next month...
...London market last week, the price of privately traded gold dipped to $34.80 per ounce for the first time since it was freed to find its own level 22 months ago. The decline, from a high of $43.80 as recently as last March, represented a resounding defeat for speculators and for theorists who had argued that the official price of gold should be raised and the dollar should be devalued. It was a victory for the U.S. and for those moneymen who believe that gold's power in world affairs should be diminished...
...officials, far from celebrating their victory, were negotiating an arrangement to prevent the free-market price from dropping below $35. They intended to do so by loosening up the U.S.-inspired boycott against South African gold. Under the boycott, central banks had bought hardly any South African gold; this had forced South Africa to sell on the free market, driving down the price. But as the free-market price skidded, European central bankers feared for the value of their own gold reserves. In addition, the Europeans wanted to bring some new South African gold into the international monetary system...
...could then resell the metal to central banks. The deal would provide a floor under the gold price, and something of a ceiling as well. Since the I.M.F. would buy only a little gold, South Africa would have to sell most of its metal on the free market, and that would tend to hold down the price...
...gain a wider market, Socher and Meyerhoff interested Marsteller in handling the advertising account. Vice President Robert Carpenter, who until then had worked on campaigns for such items as laundry products and hand tools, recalls that his immediate reaction to the Cupid's Quiver assignment was "total shock." But, he adds, "once I looked into it more, I began to see it was possible." Marsteller tested the product, the name and the advertising on four panels of women, from conservative matrons to young "sophisticates" (including a movie producer's daughter and a topless dancer). Most of the panelists...