Word: marketed
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Dates: during 1970-1979
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...surprisingly, United and Pan Am, which are two of the biggest airlines, are the most vocal advocates of deregulation. Explains Pan Am's Chairman, William T. Seawell: "The brightest and most satisfying prospect in Pan Am's future is our entry?at long last?into the American domestic market, as part of the deregulation trend." Delta and Eastern strongly oppose deregulation. Smaller and medium-size carriers are trying to line up merger partners to keep from being swallowed up by the big airlines if and when deregulation goes through. Texas International is trying to take over National. Defensive linkups...
...blanket now that the CAB security blanket is being removed," he says. Rather than harming the airlines, Kahn contends, deregulation will help many of them prosper. "We are making every carrier in this country a potential competitor of the other carriers by saying if you want to enter a market, we will do everything we can to let you enter that market...
...more telling if they had done a better job of opening up air travel to the broad public. European fares are still twice as high as those in the U.S.; and promotional cheapies are few. Rather than compete for passengers, the European airlines band together in "pools," or market-sharing arrangements. On the Paris-London run, for example, Air France and British Airways schedule their flights at different times to avoid competition as well as costly excess capacity...
...British connection would probably make Boeing's new-generation aircraft easier to sell in the Common Market. European governments sometimes have forced their airlines to buy their own country's planes even though they were inferior to U.S. craft. France and Britain have been the worst offenders, saddling Air France and British Airways with money losers from the Caravelle to the Concorde. The European carriers now claim that they are free to pick the best jet. The problem is that the Boeing 767 and Airbus 310 are so close in price and performance that the Europeans?and the dozens...
...masses in motion, the new planes and rapidly changing Government policy, the airlines are flying into uncertain skies. Some of the portents are promising. Says Eastern's Borman: "If people start seeing us as a good replacement for the auto, business could go wild. That's the kind of market we're aiming for. We've taken on the ship and the train, but the private auto is the heavyweight championship." Detroit is not worried yet, but the summer of 1978 has proved that the air travel market can grow much bigger, and that the surest means to exploit...