Word: marketed
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Dates: during 1970-1979
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...empty cans as souvenirs. The beer has done a brisk business at $1 per can, but the empties, at the same price, have done even better, thanks to ads placed in two magazines published for beer-can collectors. The demand proved so great that a tiny black market sprang up, with empty beer cans changing hands at $5 each. "There were lots of folks who just drove into town, bought a couple cans full of air and drove right back out," said Allen Kruger, Chairman for Grafton's Centennial Celebration. Now that the empty cans are almost gone, Grafton...
...decade or more, leaders of Europe's Common Market countries have toyed with the tempting idea of forming a monetary union. Each time, attempts at linking national currencies were abandoned as premature because of widely different rates of inflation and economic growth within the European Community. The foundering dollar, though, has overshadowed these objections. Spurred by West German Chancellor Helmut Schmidt and French President Valéry Giscard d'Estaing, the Common Market is moving rapidly and seriously toward a new monetary scheme that would stabilize currencies of the nine member nations and thus enhance trade among them...
...bankers and money traders added a couple of new elements: dismay at the lack of any sort of dollar-strengthening scheme to emerge from the economic summit in Bonn of the previous week, and a feeling that European leaders are making unexpected progress on setting up a unified Common Market currency that could, in effect, reduce the dollar's importance in international trading and depress its value still more...
Last week Common Market finance ministers met in Brussels to thrash out details of the proposed system. At its core would be the European Currency Unit, or ECU, whose value would be based on a "basket" of European currencies in which the German mark would weigh the most heavily. The ECU would be not a bill or a coin but a series of accounts that member governments would use. European currencies would be allowed to fluctuate around the ECU in a narrow band of 1% either way, and the ECU would float against the dollar. Moreover, when member nations intervened...
...subspecies of celebrity is made up of those instant young show-biz successes who so often make the covers of the magazines at the check-out counters. The editors, aiming at young spenders, obviously know their market. But if punk-rock music doesn't interest you, a punk-rock star's life won't either-being totally occupied with self and titillating, if at all, only for the offhand candor about living arrangements and drug experiences. A historian, an architect, a playwright, a woman Cabinet member, a Nobel scientist-all of these have lived longer, reflected more...