Word: marketed
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Dates: during 1970-1979
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...system, which came under the scrutiny of the Community's Finance Ministers in Brussels last week. Devised by West German Chancellor Helmut Schmidt and French President Valéry Giscard d'Estaing to insulate Europe from fluctuations of the dollar, the plan had won approval in principle at a Common Market summit in Bremen last month, and had been presented to President Carter and other leaders of the industrial West at the subsequent Bonn summit. British Prime Minister James Callaghan, however, remained cool toward the idea. In the first place, the British?and for that matter, the Italians as well?...
Another point of conflict was the proposed construction of a new, 200-seat B10 European Airbus, a mainly Franco-German project that is aimed ambitiously at loosening the U.S. hold on the world's commercial aircraft market. To enhance the Airbus' chances, the French and Germans have tried to persuade the British to join in its development, with a standing offer to build the wings and other key parts...
...project which promises to sell the most airplanes. This is not a dilemma in which Euro-loyalty ought to play too large a part. There can be scarcely any doubt about the sales prospects. Boeing or Douglas have the best chance of selling their products to the main market for passenger aircraft, which is the American...
...both the Airbus and one of the U.S. projects. If Britain were to opt for the U.S. deal, in angry Continental eyes that would compound the suspicion that deep down Britain is more interested in maintaining its mid-Atlantic "special relationship" with America than in being a true Common Market partner. Squabbling continued through the week not only about money and planes but also over a common fisheries policy for the E.C.; the British are threatening to veto the policy unless they are guaranteed the lion's share (60%) of the catch. Said one exasperated West German official: "The British...
...never-ending conflict between continent and island, the basic problem seemed to be just that: they cannot. After nearly a decade, British public opinion still has failed to swing behind the Common Market; moreover, both Tories and Laborites are still internally divided on the question. With a general election looming in October, even pro-European politicians in Britain were not anxious to promote an unpopular cause. All they had to do was look at the polls. The most recent one showed that a majority of Britons?48% to 43%?favor quitting the Common Market altogether...