Word: marketed
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Dates: during 1970-1979
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...bill, which Senate sources predicted will pass both houses within a month, has aroused concern among administrators at Harvard and other universities over its possibly restrictive effect on an already tight academic job market...
Colson saw the potential in the religious bookstore market, so he hardly wrote about Watergate at all. Just about how nice it was for Jesus to have sublimated those overpowering urges to stomp his grandmother in the name of the Republican Party...
What has gone wrong? A major hand-.cap is the strength of the German mark, which gained 25% in value against the dollar during the past two years. That makes German goods dearer on the world market and cuts into corporate profits. The steel industry has been hurt by Japanese competitors, and the textile industry finds itself priced out of many traditional overseas markets. One consequence: capital investment is drying...
...Vermont in between-the fashionable ski is "Rossi," fond nickname for the product of Skis Rossignol, a company with headquarters in the French alpine town of Voiron. Rossignol, counting its Dynastar subsidiary, sells more than 16% of the world's skis-1.5 million of the 9 million pairs marketed last year. Before Rossignol's ascendancy, Japan held one-quarter of the market and threatened to smother European competitors; now Rossignol sells one-fifth of the skis in Japan, whose export business has plunged but shows some signs of recovery. Rossignol has plants in Spain, Switzerland, Austria, Italy, Germany...
...Jean Vuarnet win a gold medal in the 1960 Olympics at Squaw Valley, and Rossignol's reputation was made. Metal skis soared in popularity, but the firm was equipped to turn out only 7,500 pairs of metals, and the U.S.'s Head Skis cornered the market. Says Boix-Vives: "I learned an important lesson then. Always be ready to satisfy demand when it's there...