Word: marketed
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Dates: during 1970-1979
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Automobiles. Last year Detroit bought only about $2 million worth of chips, but by the early 1980s the auto industry is expected to become a more than $1 billion market in its own right. At General Motors, chips are already at work regulating the ignition systems of Olds Tornados. GM President Elliott Estes estimates that by 1988 fully 90% of his company's cars will contain even more elaborate electronically controlled ignition systems. Though a computer in every car is still a couple of years away, both Ford and GM last year signed separate long-term contracts with Motorola...
Office Equipment. Before the miracle chip, companies that wanted a computer had to choose between either huge and highly expensive main frame units or smaller, less powerful - but still costly - minicomputers. By radi cally lowering the cost of the traditional minicomputer, miracle chips have dramatically expanded the business market for the minis; their sales are growing at a remarkable 40% annually. At the same time, the chip-equipped minis are proving to be an economical way to get more value for the money out of an existing main frame. They store information and process it lo cally, keeping it handy...
...able to keep pace with the product innovations made possible by the miracle chips. For example, while the color-television industry was pioneered by a U.S. firm, RCA, American companies were slow to realize the revolutionary impact that transistors and semiconductors were destined to have. As a result, the market was opened to lower-priced foreign models that exploited the new technology. Given that first foothold, Japanese manufacturers have ever since been a growing threat to the U.S. color-TV industry...
Though they are still several years behind the U.S. in miracle-chip technology, Japanese computer makers are rapidly catching up, in part with the help of government subsidies. For now, Japanese computer imports are less than 1 % of the total U.S. market, but they have multiplied eightfold since 1974 and, according to studies by Quantum Science Corp., a marketing research house, could have a significant impact on IBM itself with in the next five years. Japanese manufacturers have also shown imagination in designing chip-controlled appliances; all the home video recorders sold in the U.S. are made in Japan...
...high school and have grown up with pocket calculators and home computers become the engineers of the 1980s and 1990s." But the miracle chip is here now, and if American business does not quickly take the lead in exploiting its myriad and ever growing capabilities, a potentially enormous market could slip through its fingers...