Word: marketed
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
Telling beat out four other Sears executives, including President Dean Swift, who some thought had the inside track. But Swift had been neutral in the fashion v. tradition battle; Telling strongly supported the move back to the middle market and, since he was boss of all field operations, his voice was decisive. Says he: "We are not Bloomingdale's or K mart. We are once again back to where people feel comfortable with us." The move has been a huge success: Sears' sales of $15 billion and profits of $695 million in 1976 both set records...
...talked his superiors into a major expansion. Sears had traditionally resisted building stores in the East-largely, according to company legend, because the longtime chairman, General Robert E. Wood, once failed to get loans for Sears from several New York banks and angrily vowed to stay out of that market. The eastern expansion paid off handsomely: the area today ranks in the top two of Sears' five territories for sales...
Jewel has been quietly test marketing the new line for almost ten months, but officially announced the program only last month. Jewel, along with its 59-store affiliate, the Star Market chain in the Boston area, now offers as many as 88 no-brand products ranging from flour to laundry detergent. To keep prices at rock bottom, Jewel and Star will spend nothing on advertising or promoting the no-brand goods. They also use the simplest packaging (no cellophane windows or four-color lithographs on boxes) and limit variety and size (generally the packages are fairly large...
...sermon: "We simply use too much-and waste too much-energy." Once again, almost wistfully, he beseeched the American people to cut back, conserve. It therefore seems timely to ask an essential question: Is it realistic to expect a society such as the U.S.-democratic, individualistic, competitive, diverse, skeptical, market oriented-to display a sudden show of self-discipline and self-sacrifice in response to the President's plea? Popular reaction so far suggests that the answer is a plain no. After all, the American people until now have treated the energy crisis as though it were the moral...
Considerable evidence already exists. During the past year, a federal grand jury, a House subcommittee and a New York State legislative office have been investigating the cartel's operations. They have turned up documents that tell an amazing tale of market rigging. The cartel-known as the Club to its members-was organized by the Canadian government, initially to prevent what in 1972 looked like an imminent drop in the price of one of Canada's most important export commodities. At the time, the world supply of uranium exceeded demand by 400%, according to some estimates...