Word: marketed
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Dates: during 1970-1979
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...pill must be tested furtehr and will probably take four or five years to reach the mass market, he added...
...because MCA began buying shares of CCLA before filing appropriate documents with the U.S. Securities and Exchange Commission. Trading in CCLA was indeed furious: through the last six trading days, more than 25% of the 4.3 million outstanding shares changed hands, and the price in the over-the-counter market jumped from $22 to $33.50. Most of the buying came from arbitragers, or professional traders (TIME, Oct. 17), who scented a bidding...
...largest trading partner, prime its economy sufficiently to create new jobs in France? Will Japanese exporters exercise enough restraint to prevent a trade war? Will the oil sheiks hold the line on prices at the end of the year? No one knows. But Barre, a former Common Market commissioner, has the advantage of at least understanding that France's economic destiny is not decided only in Paris and that quickie solutions may in the long run do more harm than good...
Magid, whose firm is plunging into newspaper work after becoming the nation's leading television news doctor, is in many ways typical of the bunch. A one-time social psychologist at the University of Iowa, he borrowed $800 from his father and in 1957 launched a market research firm in Marion, a pleasant suburb of Cedar Rapids, where his wife was able to land a teaching job. After helping more than 100 TV stations to retool their newscasts, Magid and his staff of 117 have sold their services to nearly 40 newspapers in the past three years, including...
...Angeles Times paid $35,000 this year to have Lieberman Research West, Inc., find out how the paper could be revamped to win new subscribers. One Lieberman recommendation has been adopted: folding subscription cards into the paper. Reports Editor William F. Thomas: "We found that what our market wants most out of the newspaper is what we basically produce: news...