Word: marketed
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Dates: during 1970-1979
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More important to Detroit than the subcompact trade-which, while growing fast, still accounts for just a bit more than 10% of U.S. sales-is the market for mid-size vehicles. This broad bracket, embracing compacts (such as Chevrolet's Nova and Buick's Skylark) as well as intermediates (Chevrolet's Chevelle, Ford's LTD II) and what the industry chooses to call luxury small intermediates (Chrysler's Le Baron and Diplomat), is accounting for 54% of all U.S. auto sales this year. By contrast, the traditional standard or full-size cars now account...
...name plate they have into the field. Some, like the Oldsmobile Cutlass-the nation's most popular model this year-are not only being reduced in size and weight but also redesigned with boxy, hatchback-like profiles in order to retain interior passenger and cargo space. Oldsmobile will market the first mass-produced diesel models in U.S. auto history. Some lines will be scrapped altogether; Ford will drop its dated, slow-selling Comets and Mavericks and replace them with new compacts, the Fairmont and Zephyr, that will sport a lean European profile and rectangular head lamps...
...sound decision. Contrary to the rosy projections of some Western computer makers, the Soviet Union in the immediate future will probably not be a lucrative market for Western equipment, even if the NATO nations drop their sales restrictions. Not only does Moscow lack the hard currency for large-scale purchases of Western equipment, but it also is pumping big amounts ($10 billion during 1970-75) into the development of its own computer industry, which has an estimated 80 plants employing 300,000 people. One Western expert, Bohdan Szuprowicz, a Polish-born authority on Soviet computers who advises major U.S. companies...
...many analysts. Says one, Charles Bradford of Merrill Lynch, Pierce Fenner & Smith: "The only reason to buy that stock is because it's a takeover candidate." With the company's stock priced at about $30 a share on the New York Stock Exchange, Kennecott's market valuation is $996 million-far below its book value. At that $30 price, a buyer of the company could acquire assets worth $42 a share, use part of the Peabody proceeds to pay off Kennecott's $360 million debt and have a cool half-billion left over for lagniappe...
...pursue the female, instead of the other way round? According to Sociobiologist Robert Trivers, the sex that invests more is a "limiting resource." In other words, because women do most of the work to bring children into the world, they are in the position of sellers in a scarce market, and men must line up to buy. This principle explains the natural evolution of what DeVore and his colleague Joseph Popp have called "prostitution behavior" in higher species. A female chimp in estrus will use a sexual come-on to get more than her share of food. Even a very...